November 2025: We started a business that contributed to revitalizing the towns around Lake Suwa.
We will develop an unprecedented business in this town.
Business Opportunities Around Lake Suwa:
A Vision from Choi TABI SELECT OKAYA
Lake Suwa, nestled in the heart of Nagano Prefecture, is a captivating destination renowned for its stunning natural beauty and rich cultural heritage. This serene lake, surrounded by picturesque mountains, offers a unique blend of historical sites, hot springs, and vibrant local traditions, making it an increasingly attractive location for both domestic and international tourists.
At Choi TABI SELECT OKAYA, our business is deeply rooted in this vibrant community, aiming to enrich daily life by offering a “Choi TABI” – a “little journey” experience. Our core mission is to bridge the gap between high-quality, select products and the unique charm of the Lake Suwa region, fostering local revitalization.
Our flagship store, Choi TABI SELECT OKAYA, is set to become a hub for discerning customers. We will feature carefully curated, high-quality international brands, including popular items from wholesale stores, alongside an exquisite selection of local products unique to Nagano. Imagine discovering a taste of global excellence and a piece of local craftsmanship, all in one inspiring space. Beyond retail, our store will incorporate a cozy eat-in space, inviting visitors to relax and savor a delightful café menu, making their shopping experience a true “little journey.”
Furthermore, our commitment extends beyond commerce. We envision our store as a community nexus, actively engaging in event planning and operation to celebrate local culture and draw more visitors to the area. By collaborating with local businesses and artisans, we aim to enhance the appeal of Lake Suwa as a tourist destination and a vibrant place to live.
As a company, AS ONE STYLE, through Choi TABI SELECT OKAYA, is dedicated to sustainable growth and regional contribution. We believe in fostering long-term relationships with our customers and the community, creating a positive impact that resonates beyond our immediate business. Our vision includes future expansion across Japan and potentially globally, continuously seeking to create new value and contribute to a prosperous society. Join us on this exciting journey to unlock the full potential of the Lake Suwa region.